About Modal
We’re building the CRM teams actually want to use
Modal started with a simple frustration: every CRM made us change how we worked to fit it. So we built one that takes the shape of the business instead. Today more than 4,000 teams run their pipeline on Modal.
Our story
Why we started. And why we’re still at it.
Before Modal, Nadia ran sales at a fast-growing logistics company and Theo built its data platform. They bought three CRMs in four years. Each one was powerful, and each one asked the team to reshape the way it sold before it could be useful. The real pipeline lived in spreadsheets and inboxes.
In 2023 they started again from the data model up. Objects you define yourself, fields of every kind, and a pipeline that fills itself in from the email and calendar your team already uses. A CRM that stays up to date because nobody has to update it.
That is still the job. Everything we ship has to make Modal fit a business more closely, or take one more piece of busywork off the people who use it.
2023
founded in Amsterdam
4,000+
teams run their pipeline on Modal
86
people, remote first, in 14 countries
$63M
raised from people who build companies
Principles
What we believe. Four rules we build by.
The business sets the shape
Every company sells differently. The CRM should bend to the process, never the other way round.
Data entry is our job
If a person has to type it in, we haven’t finished. Email, calendar and calls should fill the record.
Show the source
Every answer from Ask Modal links to the emails, calls and records behind it. Trust comes from seeing why.
Fast is a feature
Every view loads in under 100 ms. A tool people open fifty times a day has to feel instant.
Milestones
How we got here. Three years, one data model.
2023
Modal begins
Nadia and Theo start in Amsterdam with ten design partners and a blank data model.
2024
Seed round
$18M led by Northgate Capital to build inbox sync and open a New York office.
Jul 2025
Custom objects
Teams model investors, partners and anything else they track. 1,000 teams by the end of the year.
Sep 2026
Series B
$45M led by Harbourline Ventures to grow the team to 150 by the end of next year.
Oct 2026
Ask Modal
Answers from every record, email and call, with the sources one click away.
Team
The people behind Modal. Remote first, with homes in Amsterdam and New York.
Nadia Mensah
Co-founder and CEO
Amsterdam
Theo Marchetti
Co-founder and CTO
Amsterdam
Clara Novak
Head of Product
New York
Amira Haddad
Head of Design
Remote, Lisbon
Lena Fischer
Head of Customer Success
Amsterdam
Jun Seo
Staff Engineer
Remote, Toronto
Backed by
Harbourline Ventures
Northgate Capital
Fieldwork
Altamira Partners
Second Street
Elise Moreau of Harbourline Ventures joined our board with the Series B in September 2026.
Come build it with us
We’re hiring across engineering, design, sales and customer success, remote first or in Amsterdam and New York.